It turns the still photos of a product into a cinematic product video: an AI director analyzes each photo, adds real camera movement (orbits, macro zooms, push-ins, model motion), sequences the shots, adds music, captions, voiceover and your branding — in the format you choose: vertical, square or wide.

No. There are no prompts and no timeline editor. Upload photos, optionally pick a template and your branding, and generate. Every creative decision has a sensible default — and when you do want a hand on it, every video opens in the Studio, where you can re-shoot individual shots, adjust the design and export any format.

Typically minutes from upload to finished video. Batch jobs across a catalog run unattended and notify you as each video completes.

The director is tuned per category: general products, fashion (including on-model photos), jewelry, pets, plants, and home & decor. Each gets category-appropriate movement — macro zooms for a ring, drape and model motion for a dress, room-context orbits for furniture.

You pick the format when you create the video: 9:16 (Instagram Reels, TikTok, YouTube Shorts), 1:1 (feed posts, marketplaces) or 16:9 (product pages, YouTube, email) — all in full HD 1080p. Need the same product on another platform? Run the same photos in a new format.

For catalog videos, the AI adds camera motion and pacing; it is designed not to invent colorways, add features or restyle your product. Every generated clip is automatically checked against your source photo for fidelity, and suspect shots are re-generated — but AI output can occasionally contain artifacts, so you must review each video before publishing, as you would any product imagery.

Differently, and we label the difference. Catalog videos animate your actual photos — every frame comes from and returns to them. Product Ads stage your product in new AI-built scenes (that's the point of an ad), but the product itself is preserved exactly — design, colors, logos and printed text are carried over and automatically checked against your source photo. Use Catalog videos for listings and product pages; use Product Ads for paid social.

Yes. Set your brand once — logo, colors and shop details — and every video you generate comes back with a branded overlay applied automatically, smart-filled with that product's name, price and offer. It works on whole catalog batches too, and you can switch it off per video for a clean cut.

The design layer of every video: script, voiceover, word-timed captions, music and branded animated information cards — price, product name, promotion — timed to the film rather than stamped on top. It runs automatically with sensible defaults, and every part of it stays editable in the Design tab of the Studio, the workspace each of your videos opens in.

An optional opening clip where an AI presenter talks straight to camera before the film starts. Pick one of six curated personas — each with a matched voice — and your video opens with them delivering the hook line: on product ads the ad director writes it from its own concept; on catalog videos you write it or let the AI pitch the product. It adds one clip at the normal rate (on a product ad: one clip on top of the flat ad price), and every hook passes an automated quality check with an automatic re-shoot; if it still can't pass, the video ships without it and the clip is refunded.

No — all six personas are AI-generated people, and we state that plainly. It means there are no likeness rights, model releases or usage windows attached to your videos: the presenter can run in your ads for as long as you like. Depending on the platform and your jurisdiction, AI-generated presenters may need an AI-content label when you publish.

Every clip already passes an automated accuracy check, and suspect shots are re-generated before you see the video. Still want a different take? Every shot has a one-click re-shoot — pick a new camera move and the fresh take is swapped into your video, no full re-render.

No. Hit Update on the video, type the new price or pick a banner (Sale, Flash Sale, Black Friday, Holiday, New Arrival, Back in Stock) and only the overlay re-renders on the same film — minutes, and a small flat credit fee instead of a new video. If your Shopify store is connected, we also flag videos whose rendered price has drifted from the live product price.

Yes — every video offers 6, 15 and 30-second cut-downs in vertical, square and wide, re-stitched from the shots you already generated (your music and watermark included). No new generation, a flat credit fee per cut.

Every video can publish to a hosted watch page (with player, price and buy button) or embed on any site with a one-line script tag. Embeds always serve the latest version of the video — update the price and every embed updates with it. You can unpublish at any time.

Yes. With a connected Shopify store you can turn on auto-sync: every product you add gets a branded video generated and published back to its product page automatically. It runs under a monthly credit cap you set, and you can switch it off per store any time.

You get 2 free product videos with a watermark — no card required. Subscribe or buy a credit pack to remove the watermark and unlock all formats.

The unit behind everything: one 5-second clip costs 50 credits; a standard product video (15 seconds from 1–3 photos) is 3 clips = 150 credits. Plans grant monthly credits (Starter 2,000 / Growth 5,500 / Scale 18,000), and pay-as-you-go packs start at $10 for 1,000.

Pack credits roll over month to month and stay valid for 12 months from purchase. Monthly plan grants refresh each billing cycle. Generations that fail for technical reasons are automatically refunded to your balance.

Yes — annual plans include 2 months free (you pay for 10 months, get 12 months of credits).

Growth and Scale include batch import (CSV, Google Sheets or product URLs). For thousands of SKUs, agencies or platforms there is a Catalog/Enterprise tier with volume pricing, multi-store support and API access — contact us.

You do. Videos generated on paid plans are yours to use on your store, ads, marketplaces and social channels, without attribution.

Yes. Every video comes with a commercial license for its soundtrack. The music is AI-composed for your video — no third-party recordings are used and no royalties are due — so it is suitable for paid ads, marketplaces and social platforms.

You must own or have permission to use the photos you upload (e.g. from your product photographer or supplier agreement). See our Terms of Service for the content-rights warranty.

Rules vary by platform and jurisdiction — some ad platforms and marketplaces now require flagging AI-generated or AI-modified imagery. We recommend disclosing where required, and because every video is generated from your real product photos, the underlying product presentation stays truthful.

Photos are used only to generate your videos — we never use them to train AI models, and they are shared only with the infrastructure providers that render your video. You can archive videos you no longer need, and deleting your account permanently removes your content and personal data within 90 days. See the Privacy Policy for details.